Case Studies

NC State University Intensive English Program Website Development + Recruitment Brochure

The Challenge

North Carolina State University’s innovative Intensive English Program (IEP) required a new website to act as a primary recruitment tool for non-native English speaking international students living primarily in Southeast Asia and the Middle East. The new website needed to engage potential students who speak with varied English language proficiency skills. The IEP staff’s ability to manage the website content was a critical component in the front-end design stage.
The new recruitment brochure works as a ‘leave behind’ for IEP recruitment counselors and drives international students to the IEP website. The creative “look and feel” of the website and the recruitment brochure must maintain the IEP’s independent program look while remaining under the umbrella of NC State.

The Solution

Set?Communicate! created the new user-friendly IEP website to resonate visually with potential international students from Southeast Asia and the Middle East. Through the website, international students easily access the information they need to learn how the NC State IEP meets their needs. The new IEP recruitment brochure drives the international students to the IEP website while giving them an overview of the Intensive English Program, the Raleigh/Triangle area, as well as the North Carolina State University campus and its programs.

The Results

The new website and brochure launched in October 2012. International student inquiries have sent positive responses about the new website. The IEP staff is pleased to have this as a reliable and exciting recruitment tool. They find it easy to work with content management solution.